LIT- Vegan Organic Jojoba Oil Foundation Serum

(18 reviews)
2.00 (in)
1.00 (in)
2.00 (in)
Current Stock:
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Oh My WORD!  Talk about awesome!  All the benefits of organic cold pressed jojoba oil and color!  This is a flawless formula.  It goes on soooo smoothly.  The coverage is medium and can be built.  It does cover blemishes and dark spots but you may want to use a concealer as well if you really need to cover them.  (our cream foundations/concealers pair nicely with this)

This formula could not be cleaner!  Not only is it clean is incredibly good for your skin!  Jojoba is nature's little miracle. It is actually a wax and not an oil.   It mimics you skins natural it soaks right in and moisturizes.  This formula gives you a healthy glow AND coverage but is not greasy!  It is an airbrushed finish.  You only need a teeny drop to cover your entire face!  This foundation is will blend into most skin tones.  Even if you pick the wrong melts into the skin and blends with your own tones.  That being is available in all 51 of our shades!  WOW!  Dry skin and oily areas alike drink up its moisturizing properties, which are quickly absorbed without leaving a greasy residue or clogging pores.  Jojoba Oil delivers essential hydration. It’s the ideal foundation for all beauty regimens.  It will also keep your skin hydrated and those blends in seemlessly for no caking and moisturizes to keep skin supple soft and young:)  There is not a better formula for older women that worry about products getting stuck in lines and showing up their wrinkles even more...we gotcha covered...literally! are using oil to help make your wrinkles run for the hills:)

The ingredients...wait for it...

Ingredients: Organic Cold Pressed Jojoba Oil, mica, oxides, titanium dioxide, zinc oxide(sunscreens)  Thats it!  

This is an oil based formula so there isn't an emulsifier in it.  You can get some settling of the product.  There are 2 rollerballs in each bottle so a quick shake between uses will keep it fluid.

You will get wonderful coverage from this foundation as well. Available in all 51 shades of our foundation. 

Don't know your color?  Try a sampler and get the perfect color in powder.  No more 'just close enough'! Get the perfect match! We do not offer samplers in our liquid foundations.


If you are using the powder version now, to find your color in a cream or liquid foundation add a little lotion to the powder to get the right color.  When we make the cream or liquid it darkens the pigments you could go down a shade shade from the powder.  This is not always the case however, so try this before ordering the cream or liquid foundations:)

If you want a really airbrushed, flawless finish that looks like second skin, this is it! This formula gives an added boost of emollience to the skin and will keep your complexion hydrated and bright for hours on end—no cakiness in sight.)


  • 4
    So great!

    Posted by Charlotte Hultquist on 7th May 2019

    I got this two weeks ago and I’m really happy with the feel, coverage and smell of it! The color is just right (I already knew from using the face powder). It covers my age spots and occasional breakouts really well without concealer or powder! The only drawback is that it does settle in all the lines around my eyes but that’s not a huge deal to me because anything probably would.

  • 5
    Love this company

    Posted by Emily on 10th Mar 2019

    This product is great! I love the ingredients as well as the consistency. I recently purchased the lit foundation in the wrong shade- not only did they send the entire powder foundation sample kit, my money was also store credited for the my mistake. I’m blown away with how amazing their products and representatives are! I will continue to shop with TheAllNaturalFace in the future :-)♥️

  • 5

    Posted by Libby on 27th Feb 2019

    This is the best foundation I have ever worn!!!

  • 5
    New Recipe is AMAZING!

    Posted by JESSICA on 27th Feb 2019

    This new version of the liquid foundation is wonderful! It smells like sugar cookies (to me). The older version had a sulfur smell to it. This foundation makes my face feel amazing!!! I love it!!!!!

  • 5
    Feels & Smells Wonderful

    Posted by Christine on 15th Feb 2019

    At first, I thought I ordered the wrong color- that it was too light, but then I decreased the amount to like half a pump, and it was perfect! I rarely wear foundation since it often looks cakey/fake to me, but a very light coat of this really balances out my skin and looks so natural. And it feels and smells great!

  • 5

    Posted by Kristi on 11th Feb 2019

    This is exactly what my skin needed! It has been so dry and parched. This leaves it feeling moisturized and having a dewy look. Absolutely love this foundation, thank you for making it!

  • 5
    Still the top

    Posted by Tamirra Lyn King on 11th Feb 2019

    I purchased the next darker shade to mix with the one I have. To get perfect match. Hoping I'll always have access to this great foundation.

  • 5
    Top Notch

    Posted by Tamirra on 7th Jan 2019

    I agree with Bridget. Her review helped me concrete my decision to try this out. I was not disappointed at all!!! I did have to practice putting it on until I got my desired results. I prefer the dab on with my finger, than dab with a sponge, then rub in at the end to blend with my hairline and such. I am 40yrs old and haven't done very much face makeup since I was in my early 20's, besides spot cover ups. I recently had some hormone related skin issues, hyper pigmentation, dryness, all the fun stuff. I wanted something to help me feel better about it and this is it. LIT for sure! Thanks Crystal for alchemic abilities.

  • 5
    What I've been searching for!!!

    Posted by Bridget on 28th Nov 2018

    First of all, thank you TANF for offering such an ample shade range! I bought the shade Dark Tan Warm. I have cool undertones, I'm light/medium, and my skin type is combo/oily. I have wasted lots of money on many foundations: Gressa, Juice Beauty CC cream, Juice Beauty serum foundation, Bare Minerals tinted moisturizer, Tarte BB cream, and many, many others. But none compare to the performance and cost of this foundation! It goes on like a second skin and lasts all day. One layer covers my redness and minor scars without being cakey or feeling heavy. I find that it works best on clean, bare skin.... no primer or moisturizer needed. I use my fingers to blend and one pump covers my entire face. I finally have found my HG foundation!!!