LIT- Vegan Organic Jojoba Oil Foundation Serum

(18 reviews)
2.00 (in)
1.00 (in)
2.00 (in)
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Oh My WORD!  Talk about awesome!  All the benefits of organic cold pressed jojoba oil and color!  This is a flawless formula.  It goes on soooo smoothly.  The coverage is medium and can be built.  It does cover blemishes and dark spots but you may want to use a concealer as well if you really need to cover them.  (our cream foundations/concealers pair nicely with this)

This formula could not be cleaner!  Not only is it clean is incredibly good for your skin!  Jojoba is nature's little miracle. It is actually a wax and not an oil.   It mimics you skins natural it soaks right in and moisturizes.  This formula gives you a healthy glow AND coverage but is not greasy!  It is an airbrushed finish.  You only need a teeny drop to cover your entire face!  This foundation is will blend into most skin tones.  Even if you pick the wrong melts into the skin and blends with your own tones.  That being is available in all 51 of our shades!  WOW!  Dry skin and oily areas alike drink up its moisturizing properties, which are quickly absorbed without leaving a greasy residue or clogging pores.  Jojoba Oil delivers essential hydration. It’s the ideal foundation for all beauty regimens.  It will also keep your skin hydrated and those blends in seemlessly for no caking and moisturizes to keep skin supple soft and young:)  There is not a better formula for older women that worry about products getting stuck in lines and showing up their wrinkles even more...we gotcha covered...literally! are using oil to help make your wrinkles run for the hills:)

The ingredients...wait for it...

Ingredients: Organic Cold Pressed Jojoba Oil, mica, oxides, titanium dioxide, zinc oxide(sunscreens)  Thats it!  

This is an oil based formula so there isn't an emulsifier in it.  You can get some settling of the product.  There are 2 rollerballs in each bottle so a quick shake between uses will keep it fluid.

You will get wonderful coverage from this foundation as well. Available in all 51 shades of our foundation. 

Don't know your color?  Try a sampler and get the perfect color in powder.  No more 'just close enough'! Get the perfect match! We do not offer samplers in our liquid foundations.


If you are using the powder version now, to find your color in a cream or liquid foundation add a little lotion to the powder to get the right color.  When we make the cream or liquid it darkens the pigments you could go down a shade shade from the powder.  This is not always the case however, so try this before ordering the cream or liquid foundations:)

If you want a really airbrushed, flawless finish that looks like second skin, this is it! This formula gives an added boost of emollience to the skin and will keep your complexion hydrated and bright for hours on end—no cakiness in sight.)


  • 5
    LIT—vegan organic jojoba oil foundation serum

    Posted by Linda Leeg on 15th Apr 2023

    As a happily satisfied repeat customer, it’s due time giving this serum foundation the praise it deserves. I’ve tried scores of foundations over the years in all conceivable qualities/price ranges and can attest this ranks right up there with the best, actually outperforming many. My dry skin literally drinks it right up. I greatly appreciate its simplicity in having only a few safe, select and soothing ingredients versus others of its kind listing long confusing strings of questionable contents. This feels to me like skin care, being definitely that and more. I need only a few scant drops to cover my entire face leaving a fresh dewy finish that can either stand on its own (given time to fully sink in) or serve as the perfect base for buffing in some additional mineral powder, a wonderfully compatible pairing that’s now my favorite, leaving a most desirable natural finish. I also find the shades forgiving and adjustable if mixed with other fdtns. For example, I discovered this mixes surprisingly well with MAC face & body for a really lovely, flawless and glowing look. I’ll use and cherish this for as long as it’s available. Noting here as well that the packaging (as of my most recent purchase) has been updated/improved, now making it more user-friendly (just be sure to shake well before using). Truly HG, thank you Crystal!!!!!!

  • 5

    Posted by Lit! on 5th Dec 2022

    Lit is my favorite foundation! been a long time client and love her foundation. Once you know your shade, any foundation product can be purchased. I have lit, cream pots, and pressed powder. I love the small pots too because one goes in my makeup bag, the other in my pocketbook!

  • 5
    Amazing product

    Posted by C on 14th Jul 2022

    This is one of the best foundations I have ever used! Having sensitive and acne prone skin, this foundation makes my skin better overtime while adding a natural color and glow and some sun protection. Wear it everyday, thanks for making your amazing products!!

  • 4
    Lit Foundation Serum -- Warm Olive

    Posted by Jennifer on 17th Apr 2021

    I bought this to blend with the regular liquid foundation in Tan Warm because 1) shade matching, after testing the powder samples, I found a mix of the two seemed to really work (it did); 2) this is a lighter formula, and I wanted to try one. Pros: this is a lighter formula, very nice feeling -- can't wait for summer when I can try this on its own; plays well with other ANF products; GREAT shade match for me (seriously, just wonderful -- one pump of this with one pump of Tan Warm regular foundation and you can't see a difference between this and my natural skin color -- chef kiss!); doesn't break me out (a big problem for me) -- so far it's been very nice to my skin, neither drying nor causing oiliness, hasn't caused clogged pores or rash like pimples (a common problem for me); this one isn't as buildable is the regular foundation, but it is a serum, so that should be kept in mind; the price point is awesome. Cons: the pump does seem to cause a lot of product to come out at once, more than I usually want; there appears to be a bit of a learning curve with application (I suggest a flat foundation brush or your fingers, blender sponge is just ok); it does separate with time (the directions say to shake it and they mean it!) so you need to be careful to do so -- it is a serum after all. I'll withold more judgement on its wear rate until summer -- so far it's held up really well (there is some wear off, but if applied correctly it seems to age well and just melts into the skin rather than getting gunky or flaky) -- longest I've worn it is 9 hrs, which really is about max for any foundation (I don't care what anyone tells you; they all wear off over the course of the day to some extent -- anything that doesn't probably isn't letting your skin breathe enough), but summertime is the true test of any foundation for me (I'm outdoors most of the time, so foundation really gets taken through its paces).

  • 5
    Vegan Organic Jojoba Oil Foundation Serum

    Posted by Irina on 19th Apr 2020

    Very good product

  • 5
    Perfect for what I need

    Posted by Jessica on 17th Dec 2019

    Since I've been making the switch to safer products for my face, I've been trading out a lot of my favorites for healthier alternatives. For me, this foundation works a bit like a BB cream or a tinted moisturizer, which is perfect for everyday use. It doesn't provide super thick coverage, but that's not exactly what I was looking for. It moisturizes and illuminates the face. It feels amazing to put on, and a little does go a long way. Per the instructions, make sure you give a good shake before use.

  • 5

    Posted by Denise on 4th Nov 2019

    Wow Wow and WOW!! This is the BEST!! I've only been using it for a few weeks and already people I see all the time are asking me what I'm doing different!! It tasks so very little, goes on on silky smooth and covers perfectly! Looks like I don't have makeup on!! Which for me is the goal...

  • 4
    Foundation review

    Posted by Erica on 22nd Sep 2019

    I loved the product. I would feel more comfortable with a little more coverage, but it feels fantastic and I received compliments on my skin! Great product!

  • 5
    Awesome Foundation

    Posted by Valerie on 12th Aug 2019

    Kudos for a truly wonderful foundation. It's moisturizing without being too greasy, it has buildable coverage, and best of all, it's free of nasty ingredients. It lasts all day for me, and my first bottle lasted more than 6 months, so it's economical too. I use it with the Age Defying Extracts Daily Moisturizer. My color is Almond Goddess and my skin tone is fair and neutral tones.