Vegan Liquid Foundation

This foundation blends wonderfully (after finding my match with the samples) and is light feeling while adding a natural look.

I searched among all the big brands for my perfect skin shade and couldn't find one that matched and here you are, a smaller company with the absolute colour matching perfection liquid foundation! I am very happy with this! It doesn't stick to my face or sponge like paint and it blends so beautifully into the skin. It does rub off easily and it doesn't layer well if you need to reapply once its dry but as long as you don't get your food and water all over your face it will be fine. I'm just happy I can cover up my acne without my skin soaking up harmful chemicals. Thank you so much for this product :)

This foundation is the best I've ever used. It is very light on the skin, but if you need more coverage, just let the first application dry for a minute or so and apply another coat. One application seems to work for me, and I have senior citizen skin. The color matches my skin tone perfectly. It goes on smoothly, never clumpy. I usually get two bottles at the same time - one for home and one for the camp. It's a great base for the minimal other makeup I wear, and it makes me look younger. Very pleased with this product.

I love to use this foundation in the summer. It’s very lightweight and low coverage though so you might end up using many pumps on a bad skin day. Not a huge problem though, it’s good to use up water-based products as fast as possible since they expire the fastest. It’s very dewy without being sticky or greasy and lasts surprisingly long if you’re not sweating too much. I’ve also found it goes surprisingly well over a greasy, oil-based zinc sunscreen and helped reduce the white cast.

This foundation is amazing!!! The coverage is light-medium and buildable. I have not tried to build it up to full coverage since I never liked the heavy, shellac-ed full face instagram makeup look. This foundation looks super natural and is not cakey or streaky at all. It doesn't pill up but it does set FAST so you gotta be quick with blending. I use my fingers and the finish is beautiful. No cakey-ness at all! And since it dries down so fast, I found that unlike "normal" foundations, this doesn't rub off as easily. Of course it's not smear proof but it doesn't rub off as easily as other mainstream foundations or tinted moisturizers I've used. The best part of this foundation is that its so affordable, I can buy 2-3 colors unlike expensive Sephora foundations that cost $40 a pop and never seem to match right. I'm right in between Olive Warmest and Olive Warmer. I could get by with just Olive Warmest but mixing the two colors gives a perfect and I mean so PERFECT match! It's so perfect that my little brother who likes to make fun of my makeup and won't hesitate to tell me if it looks cakey or doesn't match, he can't even tell I'm wearing foundation when I mix the two colors. Do your self a favor and get the foundation powder samples, mix them with some face lotion and then blend the colors to find your perfect match. Then get the full sizes!

I haven't been using All Natural Face products for very long, so this review may change. Pros: very nice feeling on the skin and can be built up a bit -- not too heavy or too runny, don't feel like I've got a mask on, beautiful shade match!! (I'm between neutral and olive and have NEVER EVER gotten as good a match as with this brand -- I still have to mix, but still...best match yet and I've tried some high end brands). Has played sweetly with my skin (I've also had a running battle with makeup breaking me out; I've been reluctant to try anything for fear of that) -- this has been pretty good so far; price point -- can't be beat; people on a budget should look into this line! Cons: there's a learning curve to application! I'm older and have drier skin (we'll see what happens in the summer when I sweat); if it's applied just right it comes out beautifully skin-like; if not....uh, it's not so good; after experimenting I've found: blender sponge -- meh; flat foundation brush -- lovely; stipple foundation -- horrid, do not do!; fingers -- might be best but be careful of uneven application (I don't know, I just do better with a brush, a flat one for this, no stipple!). There seems to be a smell to it as well -- pleasant, like a creamsicle, but it did alarm me at first (sensitive to fragrances in my makeup).

The foundation is light, not heavy like others. You don’t need to apply a lot to get good coverage.

I love this foundation. Covers but not heavy and thick like other products I have used. Very natural and you don’t need very much to apply a nice light coverage.

Love how smooth and light this is. Wish I had let go of my old chemical-filled foundation way sooner to use this instead. I love the color and the coverage.