NEW ! 100% Vegan Wax Based Volume Mascara

(15 reviews)
0.50 (in)
3.00 (in)
0.50 (in)
Current Stock:

Ingredients: Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil,  Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol 

This is our new wax based mascara!  Volume and length guaranteed!  Black is the only color available at the moment but we will introduce brown shortly:)

Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!  This mascara is Wax based, unlike our other formula that is water based.  The difference is volume and build up of product.  Wax based Mascaras are by their very natural a lenghtening product.  They will also flake , smudge, and clump.  That being said....our mascara is formulated to minimally do this.  If you prefer your mascara not flake, smudge or clump at alll, then our water based mascara is for you!  The wax based mascara will give you department store length and volume but to acheive this with the water based will take layering and works better if you dash a little powder on lashes between coats.  there is no need to do this with the was based.  The wax based will build volume and lenght all by itself:)  This formula produces amazing volume!

Our mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

We do recommend purchasing a new vial of mascara every 3-6 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! Do not share mascara with friends or family. 

It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser.

The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.



  • 5
    Fantastic Mascara!

    Posted by Natalie on 14th Apr 2019

    I love this product. It works beautifully!

  • 5

    Posted by Jennifer on 18th Nov 2018

    I am so happy with this mascara! Finally a natural mascara that gives definition and volume to my lashes and stays on all day. I am hoping for a navy and dark brown colors in the future, but I am so happy to have found a good natural mascara at a reasonable price! Thank you!!

  • 5
    Love this mascara

    Posted by TrishV on 4th Sep 2018

    I thought it would smudge more, based on their description. Eye makeup always does on me because I use so much moisturizer and even sunscreen around my eyes. It doesn't. I'm not saying by the end of the day there isn't something I could wipe a bit off, but honestly, it doesn't show to anyone but me. This is a first! LOVE IT!!!!! Such a great brush too and goes on so well; my eyelashes look miles long!

  • 5
    Love it!!!

    Posted by Np on 2nd Aug 2018

    Perfect..doesn't irritate or make my eyes run..for years my eyes burned, look like I was crying as soon as I put my Revlon mascara on.. I didn't realize the medals & toxic ìngredients I was putting in my eyes every day. Im happy with all of the products from All Natural Face..

  • 5

    Posted by Caitlin Patten on 27th Jun 2018

    I love this! Smudge proof and non-irritating to contact wearing eyes. I wish it came with a better fluffier brush tho.

  • 5
    Great full lashes mascara!

    Posted by Monica on 29th May 2018

    This mascara was presented well in the description. It is very thick and stays on. It gives long thick lashes. It is a little clumpy after several uses, but I still really like that it lasts. As the description says, it does leave a little smudge under the bottom lashes by the end of the day, but it doesn't flake or cake on too much. I actually really like it!