NEW ! 100% Vegan Wax Based Volume Mascara
Ingredients: Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil, Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol
This is our new wax based mascara! Volume and length guaranteed! Black is the only color available at the moment but we will introduce brown shortly:)
Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for! This mascara is Wax based, unlike our other formula that is water based. The difference is volume and build up of product. Wax based Mascaras are by their very natural a lenghtening product. They will also flake , smudge, and clump. That being said....our mascara is formulated to minimally do this. If you prefer your mascara not flake, smudge or clump at alll, then our water based mascara is for you! The wax based mascara will give you department store length and volume but to acheive this with the water based will take layering and works better if you dash a little powder on lashes between coats. there is no need to do this with the was based. The wax based will build volume and lenght all by itself:) This formula produces amazing volume!
Our mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard.
We do recommend purchasing a new vial of mascara every 3-6 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! Do not share mascara with friends or family.
It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser.
The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.
I've been using this mascara for a few days now and really like it. it makes lashed stand out and you can choose how much by the amount you choose. We'll buy again.
I am SO excited for the Wax mascara! It is amazing! I have missed having long, thick eyelashes and this mascara creates them! It is easy to apply and takes very little to make a big impact! Love it!
Goes on well and stays on throughout the day. Works much better than the original mascara.
I Absolutely love your new recipe for your mascara. It gives my lashes body. It is a "must have" in my makeup bag!
This mascara is the best! Seriously natural ingredients and makes my lashes look so full. Just love this!
As a professional performer, I needed something that could build. This mascara is phenomenal. It is better than other other natural or non- natural mascara. Trust me I have tried them all!!!!! THE ABSOLUTE BEST!! I used it for my wedding!
Best mascara I have ever used. It’s water resistant, not water proof but does not flake or smudge. Easy to build with a 2nd coat to create a dramatic look.
I love this mascara. It provides a nice finish is easily buildable and is long wearing without any irritation or the dreaded flaking or 'raccoon eyes' after a full day. The only thing I don't like is the applicator brush hence the 4 star rating. I prefer the short plastic bristles of my old brand for more precise application but that's a personal preference and is an easy fix.
Buildable color without clumps, not many mascaras do this so well. The price can’t be beat for the quality ingredients used, it lasts all day and doesn’t irritate.