Vegan Mineral Eyeshadow - Whitest White

(9 reviews)
2.00 (in)
1.00 (in)
2.00 (in)
Current Stock:
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Vegan Mineral Eyeshadow - Whitest White is a matte white shadow. It is a flat white

Ingredients:  Mica, Titanium Dioxide, Boron Nitride, Oxides


  • 5
    love it

    Posted by Cynthia polk on 10th Sep 2017

    A very matte full coverage eyeshadow. Long lasting!

  • 5

    Posted by Unknown on 18th Apr 2016

    Such a beautiful color! I use it all the time!

  • 5
    Matte, pure white, mineral eyeshadow

    Posted by Rachel on 15th Dec 2014

    Where to begin...this Whitest White eyeshadow is an answer to my cosmetic needs dreams. After years (yes, years) of searching for a truly white, truly matte eyeshadow, I stumbled across ANF's Whitest White and now I am true believer! As a person with fair skin and who is over the age of 35, I *need* this white stuff. I can highlight without it looking like a star burst (metallic)or with a faint peach color because my skin is cool and most "ivory" colors look dirty yellow on my skin. This is also an excellent product to mute or soften a look. I can apply brighter colors than I might normally wear and dim the look a bit with Whitest White. It doesn't make the colors pastel, just reduces any harsh lines. Love it!

  • 4
    good on its own or to lighten other shades

    Posted by Denise Womack on 14th Nov 2014

    liked the smooth texture

  • 5
    Whitest white powder eyeshadow

    Posted by Maryanne on 23rd Apr 2014

    I like the color, which is the whitest white, and I like the texture. I am using it as a base and putting my other color on top of it and blending. It is easy to use and the container is first class.

  • 5

    Posted by Mrs. G on 22nd Apr 2014

    Bright white color, paper white, exactly what I was looking for. Amazing.

  • 5
    Best Opaque Matte Eyeshadow - EVER!

    Posted by Rachel C on 5th Mar 2014

    This was a re-order. It is difficult to find a true cool white that is 100% matte. It builds well and can also be buffed to near transparency. I have very fair skin and often use this gem to *lighten* or *soften* a deep color. It's also great when I slap on too much blush - not that I'm ever in a hurry

  • 5
    Love the texture

    Posted by Julie on 22nd Feb 2014

    I have SEVERE skin allergies! I can hardly find any eye makeup I can wear. I love this eye color. It is soft and doesn't go on dry (which causes me huge problems). It stays put and looks good until you are ready to take it off!

  • 4
    A nice alternative

    Posted by Leah on 28th Nov 2013

    This isn't exactly what I thought it would be - I thought it might be more compact, something I could apply without a brush. It ended up being really nice, despite my assumptions. It was just the right colour and it goes on really nicely.