Vegan Mineral Eyeshadow - Whitest White

A very matte full coverage eyeshadow. Long lasting!

Such a beautiful color! I use it all the time!

Where to begin...this Whitest White eyeshadow is an answer to my cosmetic needs dreams. After years (yes, years) of searching for a truly white, truly matte eyeshadow, I stumbled across ANF's Whitest White and now I am true believer! As a person with fair skin and who is over the age of 35, I *need* this white stuff. I can highlight without it looking like a star burst (metallic)or with a faint peach color because my skin is cool and most "ivory" colors look dirty yellow on my skin. This is also an excellent product to mute or soften a look. I can apply brighter colors than I might normally wear and dim the look a bit with Whitest White. It doesn't make the colors pastel, just reduces any harsh lines. Love it!

liked the smooth texture

I like the color, which is the whitest white, and I like the texture. I am using it as a base and putting my other color on top of it and blending. It is easy to use and the container is first class.

Bright white color, paper white, exactly what I was looking for. Amazing.

This was a re-order. It is difficult to find a true cool white that is 100% matte. It builds well and can also be buffed to near transparency. I have very fair skin and often use this gem to *lighten* or *soften* a deep color. It's also great when I slap on too much blush - not that I'm ever in a hurry

I have SEVERE skin allergies! I can hardly find any eye makeup I can wear. I love this eye color. It is soft and doesn't go on dry (which causes me huge problems). It stays put and looks good until you are ready to take it off!

This isn't exactly what I thought it would be - I thought it might be more compact, something I could apply without a brush. It ended up being really nice, despite my assumptions. It was just the right colour and it goes on really nicely.