Vegan Eyeshadow Primer

(29 reviews)
2.00 (in)
1.00 (in)
2.00 (in)
Current Stock:
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There are many different looks you can get with this while blending and playing and it stays on forever! This is a completely different look than our sealant. the sealant gives you a wet look, this is more muted and not wet looking.

This is a cream base and a full 5 gram jar! It will last forever! You can use this on lips as well. This little jar means you can apply any of these minerals anywhere eyes, eyeliner, brow, lips, like the colors are endless.

Ingredients: Organic Jojoba Oil, Organic Argan Oil, Candelilia Wax, Mica, Titanium Dioxide, Zinc Oxide, Boron Nitride, Oxides

Here is a wonderful story from a wonderful cusotmer:):

Hi there!  I just wanted to share a story with you.

I've been using your eye primer for quite awhile now.  This was the second batch I bought.  I only wear makeup once in awhile, so it lasts me quite a good time.  I swear up and down on that primer!

My grandfather passed away over the holiday season and as you can imagine, there were lots of tears and I stepped into the bathroom to clean up.  When I wiped my face clean and dry and looked into the mirror, I just started laughing!

My eye makeup was PERFECT after tears, and water, and hugs, and all sorts of things.

It was quite wonderful to get a laugh on that day and I just wanted to thank you.

I first bought your primer a couple years back, I believe, under a different account.  I'll NEVER switch!

I'm glad to recommend your store and products any day!




  • 5
    Great for sensitive eyelids!

    Posted by Casey on 23rd Feb 2016

    I tend to get dermatitis on my eyelids (mostly due to allergy to talc) and have tried many shadows and primers in search of one which won't aggravate... This is the one! It goes on easily, a small pot lasts forever, and my eye shadow stays in place! I will always by TNF primer and eye shadows. Since using them, I haven't had any issues with dermatitis. Mine is the white-- not what is pictured. I actually prefer the white as a base color to brighten my lids up.

  • 5
    Awesome Primer

    Posted by Sylvia on 15th Jan 2016

    Love your primers. I will definitely purchase again when I run out. And your prices are great.

  • 5
    love it

    Posted by Zuzana on 1st Jan 2016

    Perfect primer, I have oily eyelids and very sensitive eyes and skin. This primer is comparable to magic vegan eyeshadow primer. But this has white colour - i prefer for some of my shadows as primer :), perfect small packaging and little bit better for sensitive eyes. Holding time 6-10 hours, if I use mineral powder eyeshadow (time depends on mark), over 12 hours for cream eyeshadows.

  • 5
    Best Primer - No Allergic Reaction

    Posted by H. Binder on 9th Dec 2015

    Yay! Not only is this primer easy to use, but I'm happy to say that it didn't cause my eyelids to feel droopy and itchy 30 minutes later. The first primers that I tried (had easy access to), made by Rimmel and Jesse's Girl, both gave me mildly itchy eyelids and made me feel like I was about to fall asleep. Not so with this primer. I feel great supporting the cause of this website while taking advantage of this great product. It goes on easily and STAYS. One layer is all you really need for all-day wear. Plus, it comes off in a flash with the eye makeup remover I bought from No-Miss. When I run out of the No-Miss stuff I will look at any equivalent products The All Natural Face has put out. Thanks! Great stuff!

  • 5
    stays put all day!

    Posted by Unknown on 30th Oct 2015

    This was my first order and I have been so impressed with everything I received. The primer is easy to use, seems like it will last a really long time, and it works perfectly. I've been using it under my eyeshadow and lipstick and everything stays put all day.

  • 5
    Great Primer

    Posted by Emma on 28th Jun 2015

    I have dry eyelids so didn't want to try the formula for oily lids. This one works really well for me! No creasing, brightens my eyeshadow and keeps it in place on a long day at work. I prefer it to the others I've tried and love that it comes in a pot.

  • 5
    Works well

    Posted by Amber on 12th Jun 2015

    I never use primer really, but as I have a few cheaper eyeshadows (not TANF, which is really good about lasting all day) left over I'm trying to use up, I decided to try it out. With this extremely hot summer I've been having problems with moisture causing my eyeshadow to run into my eyes. Not fun. Just a tiny bit of this primer and my shadow stayed in place all day long. Excellent product! Also works well with the TANF shimmer shadows, where a bit of the shimmer sometimes wants to move around on you, the primer keeps it exactly where you placed it.

  • 5
    Better than Mac Paint Pots

    Posted by Diane on 6th Apr 2015

    I was looking for a cruelty-alternative to Mac paint pots. I tried Too Faced Shadow Insurance, but it made my eyeshadow really difficult to blend. I also tried the All Natural Face Magic Primer, but that made my shadow go on a bit spotchy. (I did read a blog that said you have to use just a tiny amount to avoid that problem.) This regular vegan eyeshadow primer is fantastic! It seems foolproof, made for fools like me. It's clear, so if you smudge it somewhere it doesn't belong, no biggie. It has great glide, like a lip balm consistency, and smooths on way better than the drier Mac paint pots. It makes my eyeshadow colors more intense, but the best part is that my shadows blend like I never imagined they could! It takes me much less time to put on eyeshadow and get a flawless look. LOVE this stuff.

  • 4
    liquid one is better

    Posted by chiara d on 8th Feb 2015

    well, I'd expected this item would be more performing: I've found it fade away in a few hours. Maybe I use it wrong? I've got non oily eyelid. I found much better liquid eyeshadov primer (the other one you sell): that lasts all day long. Kisses!