Ivory Goddess Vegan Foundation

I love this color and texture! It gives great coverage while looking very natural. I got the sample package with lots of shades and had an easy time picking a match - and the match is great! I mis it with one darker shade in the same line during the summer when my complexion is a bit darker.

I love this foundation. Smooth, soft, and easy to apply. My skin is so much more healthy! Best product I have ever used. Oh and your customer service rocks!

Fantastic powder foundation!!! Little amount needed to cover face, feels light and great on my skin!!! I love it and hope to never run out!!!

This foundation is great. It's light and doesn't even feel like I have any on. It covers great.

I love the vegan foundation powder. This is my 'winter' color and it matches my skin tone perfectly. I love the face that no ingredients bother my skin and I feel better knowing that it's vegan and not animal tested. The best part is I can wear it all day without breaking out.

I love the all natural face foundations - excellent colors and coverage!

Wish it was easier to determine shade. I spent a good chunck of change to find out it's too dark. I thought the name ivory would be good for fair skin. Will have to decide if another 12.50 and 4weeks wait for delivery is worth it.

Every time I hear of a new vegan makeup brand, I rush to check their foundations - I've only been ever able to match my skin tone to CoverGirl and it kills me because of their testing on animals. I've found that they either don't have my shade or I can't afford them. TANF to the rescue - Ivory Goddess gives me the pink I need for my face (often lacking in other brands) for a very reasonable price. The sample pack is definitely the way to start. Ivory Goddess matches CoverGirl 235 Medium-Light. Now that I've matched I'm going to try the cream foundation - hoping to find a easier application than plain powder. Will review over there once I've tried it if it's as amazing as I hope it will be!

I'm not a huge makeup person - I don't like to look "caked-on" - and this is perfect! Light, and just nicely evens out my skin tone - plus a little goes a long way, so it last forever! Highly recommended.